January 26, 2021

Day: 26 January 2021

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity Professor Longsword in the MBA School Of MBA Credentials library

Journal of Marketing Research, Ahead of Print. This research demonstrates that under states of certainty, consumers with a relatively stronger global (local) identity prefer global (local) brands, whereas under states of uncertainty, consumers with a relatively stronger global (local) identity prefer local (global) brands. This effect occurs because uncertainty (certainty) activates a divergent (convergent) thinking […]

Integrating Insights From the Resource-Based View of the Firm Into the New Stakeholder Theory

Integrating Insights From the Resource-Based View of the Firm Into the New Stakeholder Theory Professor Longsword in the MBA School Of MBA Credentials library

Journal of Management, Ahead of Print. A powerful new stakeholder theory (NST) of strategic management is emerging. The theory, which is yet incomplete, offers novel and precise tools for understanding stakeholder involvement in organizations. This article identifies open questions in the NST in five areas (organizational formation, resource development, claims on value, governance, and performance) […]

Wine and Book Pairing: A Bigger Picture by Malcolm Turbull with a Wynns Cabernet

Wine and Book Pairing: A Bigger Picture by Malcolm Turbull with a Wynns Cabernet Wine and Book Pairing - A Bigger Picture by Malcolm Turnbull

Former Prime Minister, Malcolm Turnbull, published an expansive autobiography that some MBA students find useful for its political and cultural insights as well as its weight. I’m told it makes a superb doorstopper in share houses. When it comes to pairing this book with a wine, there are many options not least of which is […]

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