Journal of Marketing, Ahead of Print. Advances in molecular genetics have led to the exponential growth of the direct-to-consumer genetic testing industry, resulting in the assembly of massive privately owned genetic databases. This article explores the potential impact of this new data type on the field of marketing. Drawing on findings from behavioral genetic research, […]
February 11, 2021
Day: 11 February 2021
Tim Minchin is an exemplar of MBA Thinking and the Professor will carry his flame throughout the Adelaide Fringe
It was drawn to my attention that Tim Minchin AM will not be appearing at the 2021 Adelaide Fringe, leaving the role of higher education messaging to my good self. It is a heavy burden to bear but I do so gladly. What do we have in common? We both command stages in front of […]
Summon the elders: Why businesses should not make retirement compulsory
It is with much surprise that I awoke today to news that consultancy firm, Deloitte, expects its partners to retire at the ripe age of 62. This is very surprising, when one considers that Deloitte is probably home to more MBAs per capita than any other firm on the planet. How could this haven for […]
