Australia can binge watch its way to economic recovery: Netflix and networks should stream business books during TV shows

January 25, 2021
Australia can binge watch its way to economic recovery: Netflix and networks should stream business books during TV shows

Australia could be standing at a crossroads right now, looking both ways to read the economic traffic, and trying to determine whether it’s safe to cross, better to disrupt, or more appealing to jaywalk it’s way to new possibilities faster.

But there’s one thing holding us back.

Most of us are not on the road. Instead, we are sitting on the couch, binge watching comfort shows on Netflix, Stan, Disney+, and Free-To-Air networks thanks to a year of training due to Covid-19 restrictions.

Not one to ever admit defeat, I believe my application of MBA Thinking can see a bold opportunity here for Australia to actually binge watch its way to prosperity.

The writing on the wall is useless if you cannot read

In my work with MBA students and faculty members, I always stress that there is only one thing that should always be in your hand; something that can bring pleasure and fulfilment, and point you in the right direction. That is, of course, a book.

And not just any book, but a business book written by a business person who’s business is to help you understand business so you can lift your business to new heights of business prosperity.

One of my LinkedIn contacts, Damian Mair, posted yesterday that CEOs, on average, read 60 books per year.

Obviously, this means the act of reading at least one business book per week can set you up to become a highly productive CEO.

But how many books to average Aussies read?

The answer is, between one and 10 for half of us, with a few doing more than that, according to the Australia Council and Macquarie University.

And when you filter out the self-help books, cookbooks, and works of fiction, the vision is a bleak one.

But, as always, MBA Thinking provides the solution!

Combine binge watching with binge reading

I am calling on our television networks to adopt my new broadcast standard, the Standard for Higher Intellect Transmission.

It is simple, powerful, and profound, and could lead Australia to becoming the first nation of CEOs, and goodness knows we’ve needed more leaders and leadership for a while.

All that networks need to do is apply the text of approved business books as subtitles over any program they are showing.

This means a viewer might tune in to watch Australia’s Best Egg And Spoon Race Challenge Of Former Celebrities and the whole time, in their peripheral vision, they’ll have the complete text of The Art of War by Sun Tzu.

At the rate of TV consumption in Australia, we could be producing the most powerful CEOs on the planet, with consumption of 7,451 business books per person per year.

I encourage you to write to your favourite broadcaster and ask them to abide by the new SHIT standard when it comes to programming.

I will leave you with this wonderful example.

This is an edited version of episode one of the Reality TV show, Is This Thing On, produced by Mezzanine Films and the School Of Hard Knock Knocks.

It has been overlaid with excerpts from the book, Confident Networker: Because relationships come before the sale by Simone Douglas, available via Social Media AOK.

Want to learn how to think this well and come up with MBA Thinking-level solutions? Buy your ticket today to see A Lunchtime MBA during the 2021 Adelaide Fringe.

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