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A note about these articles

Here’s our selection of articles written by Professor Longsword and other faculty members. We also welcome articles and contributions from students and alumni of the MBA School Of MBA Credentials. And students, please note, citing articles found on our website counts for a weighting of 400% when compared to citations from other sources. Talk to your lecturer, tutor, or the Professor himself, for clarification.

TWOLI: South Australians love 9 News Adelaide for its ads

It’s been another fascinating week on LinkedIn, so this TWOLI (This Week On LinkedIn) update is bound to have something for everyone, including a fascinating insight into the success of…

TWOLI: From Adele and her teachers to Ooodies and professors

In this edition of This Week On LinkedIn, I share an exchange I had with the Oodie company that has potential to lead to a dynamic and comfortable e-learning product,…

TWOLI: Balls in the air

There was a theme that topped and tailed my public discourse this week, and it was the way that balls can capture attention and bring joy at the same time.…

TWOLI: From tattoo impressions to pathetic cracks

From tattoo impressions in an Adelaide establishment to an accusation of having made a “pathetic” crack, This Week On LinkedIn was another journey across different topics, sharing some MBA Thinking…

TWOLI: From smart people in business to brands in crisis

From smart people in business to brands in crisis, I’d like to welcome you to the first edition of TWOLI – This Week On LinkedIn. In this article, I will…

Detractors of Flinders University decision to close Southgate Institute for Health, Society, and Equity can’t see the clear-felled forest for the trees

I have been drawn out of my sabbatical to comment on the Flinders University decision to close Southgate Institute, by a number of academics and students in South Australia. It…

Did you ever see a cat go splat? A children’s book for tomorrow’s entrepreneurs

Nonsense and seriousness can often be bedfellows in creative thinking, and a recent exercise at The MBA School Of MBA Credentials has proven that. During a heated discussion about brainstorming,…

Happy 80th Birthday, Sir Frank Seeley

Sir Frank Seeley, of Seeley International fame, has always been an inspiration to me and my students at the MBA School of MBA Credentials. And my respect deepened enormously after…

Expose yourself daily: An academic guide to stimulation for MBA success

When people ask me what it’s like being on top and what my trick is for maintaining this position, I can quite simply say it’s because I expose myself daily.…

A Lunchtime Lockdown Lecture with Professor Longsword

Having been made aware that many people are struggling during this return to lockdown restrictions, I crafted a special, Lunchtime Lockdown Lecture to bring you some relief, some inspiration, and…

Life, death, and Adelaide trams: No laughing matter for Cranker Comedy audiences

I took academia to the masses last night at a comedy event called, Cranker Comedy. This weekly gathering in Adelaide attracts a full house of “punters” venturing out to enjoy…

Banksy Hacking Workshop For Creative Wonderment And Strategic Surprise

An official apology. On behalf of The MBA School Of MBA Credentials, our faculty, and our students, I would like to formally apologise to University of South Australia for the…

3 satisfying ways Port Pirie can hit paydirt over its label as a shit town

This article came to pass because one of our MBA students, who is from Port Pirie, bemoaned the fact that their town was named the most “shit town” of Australia…

3 bright ideas to help Adelaide University embrace and learn from shutting down for a week

In the wake of the Covid-19 pandemic robbing Adelaide University of international students, the institution is shutting down this week to save money on wages and electricity but it doesn’t…

weword: After wework, will Hulu make a new documentary about another exaggerated start-up?

The Hulu network is launching a new documentary this weekend called, WeWork: Or the Making and Breaking of a $47 Billion Unicorn. See trailer below. It covers the rise and…

Tertiary Studies and Careers Expo Adelaide – an opening speech by Professor Longsword

Here is the text of a speech written by Professor Sebastian Longsword for the opening of the Tertiary Studies and Careers Expo Adelaide, March 28 and 29, 2021. What a…

Adelaide’s MBA School Of MBA Credentials to offer a Qualification Swap for dissatisfied students from Victoria’s top 5 universities

The academic world in Victoria is in shock after its top universities drew the strongest dissatisfaction ratings from students in the federal government-commissioned 2020 Student Experience Survey. In the survey,…

Tackling Repetition Blindness through the Adelaide March 4 Justice event

Some people believe The MBA School Of MBA Credentials exists in an alternative universe but whether or not that’s true, there are universal issues that demand vigilance and the lifting…

Professor channels former PM Bob Hawke and calls bosses bums

I had a little taste of media exposure today, when asked to appear on a television program to discuss employees having time off through the day to attend A Lunchtime…

How much is your MBA worth? Reflections on Mariana Mazzucato’s book, The Value of Everything

What do you value? And how do you realise the value of anything? These are questions we’ve been wrestling with while running A Lunchtime MBA, in which students can attend…

Art is the fifth wave of business

I am convinced that artists hold the key to our world’s future, which is why I was delighted to have been asked to formally open a new art exhibition by…

One Time Round: Dr Gill Hicks and the consequences of our actions

I was telling my good lady wife about a chance meeting I had with Dr Gill Hicks in the bushes of the Adelaide Botanic Garden, while discussing her 2021 Adelaide Fringe show,…

Make South Australia the MBA state

South Australia’s Department Of Premier And Cabinet, has released a document this weekend entitled, Future Adelaide: State Of Illumination. And this glossy magazine and website – futureadl.com.au – are certainly…

Wine and Book Pairing: Poke The Box by Seth Godin with a Spider Bill Wines Barbera

One of my favourite authors is Seth Godin. Seth has written many quirky books, many that even fail to communicate complete ideas, favouring, instead, fragments of thoughts with the onus…

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