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A note about these articles

Here’s our selection of articles written by Professor Longsword and other faculty members. We also welcome articles and contributions from students and alumni of the MBA School Of MBA Credentials. And students, please note, citing articles found on our website counts for a weighting of 400% when compared to citations from other sources. Talk to your lecturer, tutor, or the Professor himself, for clarification.

A Lunchtime Lockdown Lecture with Professor Longsword

Having been made aware that many people are struggling during this return to lockdown restrictions, I crafted a special, Lunchtime Lockdown Lecture to bring you some relief, some inspiration, and…

Life, death, and Adelaide trams: No laughing matter for Cranker Comedy audiences

I took academia to the masses last night at a comedy event called, Cranker Comedy. This weekly gathering in Adelaide attracts a full house of “punters” venturing out to enjoy…

Banksy Hacking Workshop For Creative Wonderment And Strategic Surprise

An official apology. On behalf of The MBA School Of MBA Credentials, our faculty, and our students, I would like to formally apologise to University of South Australia for the…

3 satisfying ways Port Pirie can hit paydirt over its label as a shit town

This article came to pass because one of our MBA students, who is from Port Pirie, bemoaned the fact that their town was named the most “shit town” of Australia…

3 bright ideas to help Adelaide University embrace and learn from shutting down for a week

In the wake of the Covid-19 pandemic robbing Adelaide University of international students, the institution is shutting down this week to save money on wages and electricity but it doesn’t…

weword: After wework, will Hulu make a new documentary about another exaggerated start-up?

The Hulu network is launching a new documentary this weekend called, WeWork: Or the Making and Breaking of a $47 Billion Unicorn. See trailer below. It covers the rise and…

Tertiary Studies and Careers Expo Adelaide – an opening speech by Professor Longsword

Here is the text of a speech written by Professor Sebastian Longsword for the opening of the Tertiary Studies and Careers Expo Adelaide, March 28 and 29, 2021. What a…

Adelaide’s MBA School Of MBA Credentials to offer a Qualification Swap for dissatisfied students from Victoria’s top 5 universities

The academic world in Victoria is in shock after its top universities drew the strongest dissatisfaction ratings from students in the federal government-commissioned 2020 Student Experience Survey. In the survey,…

Tackling Repetition Blindness through the Adelaide March 4 Justice event

Some people believe The MBA School Of MBA Credentials exists in an alternative universe but whether or not that’s true, there are universal issues that demand vigilance and the lifting…

Professor channels former PM Bob Hawke and calls bosses bums

I had a little taste of media exposure today, when asked to appear on a television program to discuss employees having time off through the day to attend A Lunchtime…

How much is your MBA worth? Reflections on Mariana Mazzucato’s book, The Value of Everything

What do you value? And how do you realise the value of anything? These are questions we’ve been wrestling with while running A Lunchtime MBA, in which students can attend…

Art is the fifth wave of business

I am convinced that artists hold the key to our world’s future, which is why I was delighted to have been asked to formally open a new art exhibition by…

One Time Round: Dr Gill Hicks and the consequences of our actions

I was telling my good lady wife about a chance meeting I had with Dr Gill Hicks in the bushes of the Adelaide Botanic Garden, while discussing her 2021 Adelaide Fringe show,…

Make South Australia the MBA state

South Australia’s Department Of Premier And Cabinet, has released a document this weekend entitled, Future Adelaide: State Of Illumination. And this glossy magazine and website – futureadl.com.au – are certainly…

Wine and Book Pairing: Poke The Box by Seth Godin with a Spider Bill Wines Barbera

One of my favourite authors is Seth Godin. Seth has written many quirky books, many that even fail to communicate complete ideas, favouring, instead, fragments of thoughts with the onus…

Tim Minchin is an exemplar of MBA Thinking and the Professor will carry his flame throughout the Adelaide Fringe

It was drawn to my attention that Tim Minchin AM will not be appearing at the 2021 Adelaide Fringe, leaving the role of higher education messaging to my good self.…

Summon the elders: Why businesses should not make retirement compulsory

It is with much surprise that I awoke today to news that consultancy firm, Deloitte, expects its partners to retire at the ripe age of 62. This is very surprising,…

Wine and Book Pairing: The Naked CEO by Alex Malley with a Ballycroft Small Berry Mataro

The Naked CEO is a “bare it all” tale about what makes Alex Malley tick. And it seems that hinges on being able to still be a goofy kid when…

Rich Dad, Poor Dad by Robert Kiyosaki paired with Wolf Blass Grey Label Shiraz

A book that can instil financial literacy and curiosity in young and old alike is Rich Dad, Poor Dad by Robert Kiyosaki. For MBA students, there are wonderful stories of…

Adelaide breakfast radio music is hurting South Australian productivity

I know this headline makes a bold claim but as someone who lives by MBA Thinking I cannot afford to shirk my responsibility to speak the truth. There are many…

Exeter Hotel Adelaide: A review by Professor Longsword

I’m not one for writing reviews of establishments but something struck me this evening as I stumbled into the Exeter Hotel in Rundle Street, so I had to write about…

Influence: The Persuasion Of Psychology by Dr Robert Cialdini paired with Eight At The Gate Shiraz Cabernet

How many wines are there in the world? How many business books are there? There are countless samples of both. However, how many of these books have been paired with…

2021 Adelaide Oxford Honorary MBA Degree List

The first of February is one of the most important dates in the English-speaking world because it was on this day back in 1884 that the first portion (or fascicle)…

Adelaide MBA School to teach GameStop-like investment in Adelaide Adventure Rooms

Many students have asked me to analyse the GameStop phenomenon that has taken Wall Street and the popular press by storm. And it is healthy that a new crop of…

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