Promotional photos and operational logistics: Efficiency for updating Adelaide breakfast radio teams

January 20, 2021
Promotional photos and operational logistics: Efficiency for updating Adelaide breakfast radio teams. Billboard photo: by DesignClass on Unsplash

I’ve been puzzling recently, over why breakfast radio promotional photographs look so similar.

The thought was stirred by a friend of mine and former radio person, Steve Davis.

He shared a montage of radio show promo shots drawn from one issue of the industry newsletter, Radioinfo.

Radio promos

Despite the images all being rather pixelated, do you see what Steve saw?

The announcers are all folding their arm on a white background.

When he shared this image in a private, radio industry Facebook group, it received many interesting comments:

  • And what does it look like? That’s the stock standard pose that every company uses to promote their shows…
  • That’s the difference between TV and radio. For TV promo photos the men have to touch the cuffs of their jacket/shirt.
  • Have you even worked in radio if your social media profile pics weren’t a pic of you with a white background?
  • Beats having a pair of AKG headphones on & pretending to be on air!
  • It’s always been the same industry wide. Wasn’t there an era where every announcer had to be placing headphones on their neck…

Intriguingly, as a side note, it seems some stations DO still use the headphone shots, as per this one from an old Mix102.3 story.

Headphones

However, when I reflected on this collection of photos using MBA Thinking, I was trying to decode the rationale behind the similarity.

And then it struck me!

White backgrounds make for easier substitution when talent moves on

I recall Steve telling me once that it is a fact of media life that you’re “only as good as your last shift”.

As such, most people in radio and television keep their options open by always having a side job.

For example, Cosi (who was recently granted an honorary MBA) from SAFM has a magazine TV show, South Aussie With Cosi, and Lehmo does stand up comedy.

But my MBA Thinking drew upon my understanding of Operations and Logistics, and I saw the genius.

With personalities on a white background, it makes it faster, easier, and cheaper to swap their heads.

Pure genius.

Not only does it make website updates fast and cheap, the cost to add a small sticker of a new person’s face over an existing billboard is a fraction of the cost of replacing an ad.

Now you see Lehmo at SAFM.

With Lehmo

Now you don’t.

Without Lehmo

The original Nova crew.

Original Nova Crew

The new Nova crew.

New Nova crew

Now, I admit I am not good with Photoshop but I think you can see the point.

When you apply MBA Thinking, you can make something expensive become much cheaper very quickly.

And you can earn your MBA just by coming to see me during the Adelaide Fringe. Enrol now for A Lunchtime MBA, come for lunch, leave with an MBA. Now that’s worth tuning in for!

PS I am available to add MBA Thinking to any radio show in South Australia!

 

One Comment

  • Does the Professor know what happened to Jodi? The last I knew (from looking at bus stop posters) was that Jodi and Soda were a team. Next thing I knew Jodi had gone and Erin Phillips was in her place. I never listened to the show, so don’t know if they covered this, but I just wondered if Jodi’s departure was pre-prepared by Jodi, or whether it came as a shock to her as it did to me.

    Reply

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