Introducing our signature cocktail, The 4Ps Cocktail, crafted especially for the 2023 season of 100% MBA Success: Whisky And Trivia With Professor Longsword.
Associate Professor Amanda, who is based at our Port Adelaide campus aka Studio 99 Art and Whisky, walks me through the ingredients of this drink in a short video.
You will be able to taste it when you attend our Adelaide Fringe show.
The 4Ps Cocktail
Building upon Professor Philip Kotler’s masterful work, the 4Ps of Marketing (Product, Price, Place, Promotion), the 4Ps Cocktail has its own elements.
And these elements are:
- Pleasure – Milledge’s Gin locally distilled in Port Adelaide
- Potency – Lime juice
- Purple – Grenadine
- Presentation – Wonder Foam
Now, watch, learn, and develop a thirst for this wonderful elixr!