January 28, 2021

Day: 28 January 2021

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions

Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions Professor Longsword in the MBA School Of MBA Credentials library

Journal of Marketing, Ahead of Print. To fight obesity and educate consumers on how the human body functions, health education and marketing materials often highlight the importance of adopting a cognitive approach to food. One strategy employed to promote this approach is to portray humans as machines. Five studies (and three replication and follow-up studies) […]

Wine and Book Pairing: Marketing by Philip Kotler et al with a South African Pinotage

Wine and Book Pairing: Marketing by Philip Kotler et al with a South African Pinotage Marketing by Philip Kotler et al paired with a Fat Man South African Pinotage: Wine and Book Pairing

Marketing is one of the most important topics in an MBA because, let’s face it, without Marketing the Higher Education sector would not have been able to create the MBA industry. God bless it! And the “go to” tome in this field is Marketing by Philip Kotler et al. It’s quite a gift to take […]

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