Do not waste another week, day, hour, or minute of your life, says Stephen Covey in his famous book, The 7 Habits Of Highly Effective People. However, that does not mean cramming every second with activity. On the contrary, Covey points out that we need to balance our Production with our Production Capability, which is […]
Month: January 2021
Wine and Book Pairing: How To Be An Inclusive Leader by Jennifer Brown with a Yellow Tail Shiraz
What a heady week it’s been with my first appearance at an Australian Marketing Institute meeting (my confidante, Steve Davis, is a CPM and Fellow) and my first taste of seeing an infographic of an entrepreneur that attracted a male-skewed conversation in 2021. Before we get to the Wine and Book Pairing, let’s just look […]
How the Adelaide Crows new Chief Executive can restore the Football Club with MBA Thinking
Let’s face facts. The Adelaide Crows aka Adelaide Football Club has fallen from grace in recent years and it does not augur well for the year when the first official duty of Chairman John Olsen at last night’s 2021 season launch was to announce the resignation of CEO Andrew Fagan. If ever an organisation needed […]
Wine and Book Pairing: Marketing by Philip Kotler et al with a South African Pinotage
Marketing is one of the most important topics in an MBA because, let’s face it, without Marketing the Higher Education sector would not have been able to create the MBA industry. God bless it! And the “go to” tome in this field is Marketing by Philip Kotler et al. It’s quite a gift to take […]
Wine and Book Pairing: Who Moved My Cheese? by Dr Spencer Johnson with a Grosset Riesling
The late author, Dr Spencer Johnson, was famous for his One-Minute Manager book as well as his fable-style book, Who Moved My Cheese? And yet, sadly, the “light” nature of the book means that “serious” MBA students might be tempted to skim through it or dismiss its messages due to its childrens story format. Which […]
Wine and Book Pairing: A Bigger Picture by Malcolm Turbull with a Wynns Cabernet
Former Prime Minister, Malcolm Turnbull, published an expansive autobiography that some MBA students find useful for its political and cultural insights as well as its weight. I’m told it makes a superb doorstopper in share houses. When it comes to pairing this book with a wine, there are many options not least of which is […]
Australia can binge watch its way to economic recovery: Netflix and networks should stream business books during TV shows
Australia could be standing at a crossroads right now, looking both ways to read the economic traffic, and trying to determine whether it’s safe to cross, better to disrupt, or more appealing to jaywalk it’s way to new possibilities faster. But there’s one thing holding us back. Most of us are not on the road. […]
Promotional photos and operational logistics: Efficiency for updating Adelaide breakfast radio teams
I’ve been puzzling recently, over why breakfast radio promotional photographs look so similar. The thought was stirred by a friend of mine and former radio person, Steve Davis. He shared a montage of radio show promo shots drawn from one issue of the industry newsletter, Radioinfo. Despite the images all being rather pixelated, do you […]
Reverse Citations: How to write academic papers for Trump supporters
We are apolitical at the MBA School Of MBA Credentials. Our challenge is to view the world through the lens of curiosity and apply MBA Thinking whenever problems need solutions. And such a problem has arisen in some LinkedIn discussions I have been involved with in the wake of some US institutions like Middlebury College […]
Reshaping John Dillermand: The book is mightier than the penis
Denmark’s equivalent of the ABC, DR, has launched a TV show for children aged 4-8 about a man with a penis that can grow very, very, very long and often gets him into trouble. His name is John Dillermand, with Diller being Danish slang for penis. And my argument is that focussing on well-endowed genetalia […]
You can’t polish a turd but you can harness its pulling power on social media
A student who has enrolled for A Lunchtime MBA during the Adelaide Fringe Semester next month, has posed an interesting question. Why do posts about poop in our community Facebook Group get 10 times the discussion and engagement compared to posts about generous sales and promotions? I was busy at the time so my number […]
Professor Longsword, Premier Steven Marshall, and the Adelaide North BNI Awards
I was honoured to be the MC at the prestigious BNI Adelaide North Awards last night, in the company of 180 dynamic business people, Premier Steven Marshall, and the Leader of the Opposition, Mr Peter Malinauskas. At the opening of the event, I asked for those participants with MBAs to raise their hands. Despite the […]
Professor Longsword interviewed by media insider Mark Aiston
Something a little different today. It is an interview recorded yesterday in which the Media Insider Mark Aiston MBA (hon) discusses MBAs, The MBA School Of MBA Credentials, and how to apply MBA Thinking in daily life with Professor Longsword himself. Questions covered in this interview include: What is an MBA? What is the MBA […]
Universities and mansplaining: Why we started the Mantraining Elective
Many South Australians will remember how an image that hit the media (and social media) in 2018 that brought a lot of heat onto the University of Adelaide because it looked like the august institution was embracing “mansplaining” in its visual communication. This was because the image that did the rounds showed a seated male […]
Thank Goodness It’s Monday: Reclaiming TGIF with MBA Thinking
Another day, another week, means another chance to apply MBA Thinking to your life and the lives of those around you. I saw a delightful post from a rather smart, Adelaide GP and business owner, Dr Nick Tellis, on LinkedIn this morning entitled, Happy Mindset Monday. He asked, “how many of you think TGI Monday?” […]
Do not study your MBA online: The universities’ new clothes
My Google searches are filled with ads for MBA courses at this time of year and it worries me greatly that almost all institutions are boasting about MBA degrees that can be earned “100% online”. Dear students to be, as someone who has held the gaze of his students over many lunches, I believe the […]
Why we should stop free riding on Adelaide trams
I was in the city of Adelaide yesterday, preparing to catch the free tram service from the MBA School Of MBA Credentials (13th floor of 144 King William Street, just above Treasury 1860), when I had an MBA insight: I should not be a free-rider. Of course, if you haven’t earned your MBA you might […]
How to use your MBA to write more convincing spam
Ms Paige Turner received an email yesterday from a Daniel Roos who claimed to be representing Best Professional SEO and Web Design Services Company. The dilemma for Daniel is that one of our students received an identical email from Daniel, even though it was meant to be a tailored email for the MBA School Of […]
We are one and free: HR lessons from the Australian National Anthem lyric change
Many of us were satisfyingly surprised when Prime Minister Scott Morrison announced a one-word change to the Australian national anthem, especially those of us who teach HR topics as part of an MBA. The change from “we are young and free” to “we are one and free”, is of great significance to First Nations people […]
Shorten meetings with waggle dancing instead of words: Hive mind management lessons from bees
In the book Honeybee Democracy by Thomas D. Seeley, we learn many insights into the collective ways bees work together, and which might help us liven up staff meetings and make them worth attending. Seeley has undertaken decades of research and really gotten into what a “hive mind” really means and I think they’ve delivered […]
2021 New Years Honorary Degrees List
One of the joys of leading a dynamic team of entrepreneurially-minded faculty members at The MBA School Of MBA Credentials, is to be able to strap onto their enthusiasm and drive when new ideas surface. One such concept has been the conferring of honorary degrees upon notable people in our community, worthy of the mantel […]