Professor Longsword

Professor Longsword

Wine and Book Pairing: A Bigger Picture by Malcolm Turbull with a Wynns Cabernet

Wine and Book Pairing: A Bigger Picture by Malcolm Turbull with a Wynns Cabernet Wine and Book Pairing - A Bigger Picture by Malcolm Turnbull

Former Prime Minister, Malcolm Turnbull, published an expansive autobiography that some MBA students find useful for its political and cultural insights as well as its weight. I’m told it makes a superb doorstopper in share houses. When it comes to pairing this book with a wine, there are many options not least of which is […]

Australia can binge watch its way to economic recovery: Netflix and networks should stream business books during TV shows

Australia can binge watch its way to economic recovery: Netflix and networks should stream business books during TV shows Australia can binge watch its way to economic recovery: Netflix and networks should stream business books during TV shows

Australia could be standing at a crossroads right now, looking both ways to read the economic traffic, and trying to determine whether it’s safe to cross, better to disrupt, or more appealing to jaywalk it’s way to new possibilities faster. But there’s one thing holding us back. Most of us are not on the road. […]

Promotional photos and operational logistics: Efficiency for updating Adelaide breakfast radio teams

Promotional photos and operational logistics: Efficiency for updating Adelaide breakfast radio teams Promotional photos and operational logistics: Efficiency for updating Adelaide breakfast radio teams. Billboard photo: by DesignClass on Unsplash

I’ve been puzzling recently, over why breakfast radio promotional photographs look so similar. The thought was stirred by a friend of mine and former radio person, Steve Davis. He shared a montage of radio show promo shots drawn from one issue of the industry newsletter, Radioinfo. Despite the images all being rather pixelated, do you […]

Reverse Citations: How to write academic papers for Trump supporters

Reverse Citations: How to write academic papers for Trump supporters Reverse Citations for pro-Trump LinkedIn users

We are apolitical at the MBA School Of MBA Credentials. Our challenge is to view the world through the lens of curiosity and apply MBA Thinking whenever problems need solutions. And such a problem has arisen in some LinkedIn discussions I have been involved with in the wake of some US institutions like Middlebury College […]

Reshaping John Dillermand: The book is mightier than the penis

Reshaping John Dillermand: The book is mightier than the penis Reshaping John Dillermand: The book is mightier than the penis

Denmark’s equivalent of the ABC, DR, has launched a TV show for children aged 4-8 about a man with a penis that can grow very, very, very long and often gets him into trouble. His name is John Dillermand, with Diller being Danish slang for penis. And my argument is that focussing on well-endowed genetalia […]

You can’t polish a turd but you can harness its pulling power on social media

You can’t polish a turd but you can harness its pulling power on social media You can't polish a turd but you can harness its pulling power on social media - Source: ABC News / Facebook / Amanda Fitzgerald

A student who has enrolled for A Lunchtime MBA during the Adelaide Fringe Semester next month, has posed an interesting question. Why do posts about poop in our community Facebook Group get 10 times the discussion and engagement compared to posts about generous sales and promotions? I was busy at the time so my number […]

Professor Longsword, Premier Steven Marshall, and the Adelaide North BNI Awards

Professor Longsword, Premier Steven Marshall, and the Adelaide North BNI Awards Professor Longsword, Premier Steven Marshall, and the Adelaide North BNI Awards Photo: Paul Danher-Hart Icon! Graphic Design

I was honoured to be the MC at the prestigious BNI Adelaide North Awards last night, in the company of 180 dynamic business people, Premier Steven Marshall, and the Leader of the Opposition, Mr Peter Malinauskas. At the opening of the event, I asked for those participants with MBAs to raise their hands. Despite the […]

Professor Longsword interviewed by media insider Mark Aiston

Professor Longsword interviewed by media insider Mark Aiston Professor Longsword interviewed by Media Insider Mark Aiston

Something a little different today. It is an interview recorded yesterday in which the Media Insider Mark Aiston MBA (hon) discusses MBAs, The MBA School Of MBA Credentials, and how to apply MBA Thinking in daily life with Professor Longsword himself. Questions covered in this interview include: What is an MBA? What is the MBA […]

Universities and mansplaining: Why we started the Mantraining Elective

Universities and mansplaining: Why we started the Mantraining Elective Universities and mainsplaining: Why we started the Mantraining Elective at the MBA School Of MBA Credentials

Many South Australians will remember how an image that hit the media (and social media) in 2018 that brought a lot of heat onto the University of Adelaide because it looked like the august institution was embracing “mansplaining” in its visual communication. This was because the image that did the rounds showed a seated male […]

Thank Goodness It’s Monday: Reclaiming TGIF with MBA Thinking

Thank Goodness It’s Monday: Reclaiming TGIF with MBA Thinking Thank Goodness it's Monday - Reclaiming TGIF with MBA Thinking. Photo by dusan jovic on Unsplash

Another day, another week, means another chance to apply MBA Thinking to your life and the lives of those around you. I saw a delightful post from a rather smart, Adelaide GP and business owner, Dr Nick Tellis, on LinkedIn this morning entitled, Happy Mindset Monday. He asked, “how many of you think TGI Monday?” […]

Do not study your MBA online: The universities’ new clothes

Do not study your MBA online: The universities’ new clothes Do not study your MBA online. Photo by Antor Paul on Unsplash

My Google searches are filled with ads for MBA courses at this time of year and it worries me greatly that almost all institutions are boasting about MBA degrees that can be earned “100% online”. Dear students to be, as someone who has held the gaze of his students over many lunches, I believe the […]

Why we should stop free riding on Adelaide trams

Why we should stop free riding on Adelaide trams Why we should stop free riding on Adelaide trams - MBA School Of MBA Credentials

I was in the city of Adelaide yesterday, preparing to catch the free tram service from the MBA School Of MBA Credentials (13th floor of 144 King William Street, just above Treasury 1860), when I had an MBA insight: I should not be a free-rider. Of course, if you haven’t earned your MBA you might […]

How to use your MBA to write more convincing spam

How to use your MBA to write more convincing spam Use your MBA skills to write more convincing spam. Photo by NeONBRAND on Unsplash

Ms Paige Turner received an email yesterday from a Daniel Roos who claimed to be representing Best Professional SEO and Web Design Services Company. The dilemma for Daniel is that one of our students received an identical email from Daniel, even though it was meant to be a tailored email for the MBA School Of […]

We are one and free: HR lessons from the Australian National Anthem lyric change

We are one and free: HR lessons from the Australian National Anthem lyric change We are one and free: HR Lessons from the national anthem. Photo by Mitchell Luo on Unsplash

Many of us were satisfyingly surprised when Prime Minister Scott Morrison announced a one-word change to the Australian national anthem, especially those of us who teach HR topics as part of an MBA. The change from “we are young and free” to “we are one and free”, is of great significance to First Nations people […]

Shorten meetings with waggle dancing instead of words: Hive mind management lessons from bees

Shorten meetings with waggle dancing instead of words: Hive mind management lessons from bees Shorten meetings with waggle dancing - MBA Thought Of The Day - Photo by Kai Wenzel on Unsplash

In the book Honeybee Democracy by Thomas D. Seeley, we learn many insights into the collective ways bees work together, and which might help us liven up staff meetings and make them worth attending. Seeley has undertaken decades of research and really gotten into what a “hive mind” really means and I think they’ve delivered […]

Uber Eats, the E-Myth Revisited, and Quadrilateral Relations

Uber Eats, the E-Myth Revisited, and Quadrilateral Relations Uber Eats, the E-Myth Revisited, and Quadrilateral Relations. Original photo: Photo by Zhuo Cheng you on Unsplash

It seems that every day in the world of business, a new conundrum arises requiring sharp and flexible thought on the part of MBAs to enable us to examine and make sense of it. (We can teach you how at A Lunchtime MBA) Such is the case of a recent dispute between an Uber Eats […]

When the world sneezes, South Australia tourism catches a cold

When the world sneezes, South Australia tourism catches a cold When the world sneezes, South Australia tourism catches a cold

I have just returned from a wonderful stay at Little Sahara Adventure Centre on Kangaroo Island but, sadly, my thoughts are grim. As I was gently reclining and enjoying the sand swept surrounds, my thoughts turned to predicting the future for tourism in South Australia. I was prompted by a chance observation. A young man […]

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